Attract & connect with your ideal clientele.
I help B2C service brands grow
with better strategy and communication.
Brand strategy is the transformative work of clarifying who you are and who you’re here for, and then crafting messages that resonate with your target audience.
Whether you’re planning to launch, refresh or refocus your brand, clear brand strategy is essential in developing a stand-out brand with deep meaning that will attract the ideal clients you’re so passionate about helping.
the brand strategy process
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investigation + analysis.
The curious part where I ask you questions and do research until we dig up gems of insight.
Brand introspection and assessment
Audience understanding
Market analysis
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strategy + narrative.
The fun part where your brand takes shape and we finally have the perfect words to describe who you are!
Develop your brand strategy + positioning
Craft your brand narrative framework
Visual brand identity or rebrand (if needed)
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alignment + implementation support.
Now we get to tell the world, and make sure all your messages are consistent and compelling.
Update key communications (website, brochures, etc.)
Promotional messages
Ongoing brand management support
case studies -
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Grand Traverse Dyslexia Assc.
GTDA is a brand with true heart, but they didn’t know how to communicate it. Together, we dialed in on their brand purpose, refined their vision, and transformed the brand narrative and website to connect with their audience, attract more talent, and increase donations… (read more)
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Whitney Chenet Consulting
Whitney came to me with an idea and a whole lot of drive and talent. We set to work collaboratively developing her brand strategy and narrative, bringing refreshing clarity and focus to her brand. Then, once her new logo was complete, we crafted a sleek website that… (read more)
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Bear Cub Events
A new event company came to me with a brilliant brand position that filled a gap in the market - visually appealing bounce houses. All they needed now was a clear brand narrative and a new website to bring the brand to life and attract their target audience…
(read more)
good brands become great
when they find strategic clarity and a compelling message.
my philosophy on brand strategy.
If I’ve learned one thing from studying hundreds of brands, it’s that lots of companies have smart marketing campaigns and beautiful logos (which are very important), but the strong brands are the ones who first have a clear understanding of who they are, why they’re here, and how to create true and lasting connection with their audience. These are the brands we love, the ones who truly enrich our lives.
This is the work of brand strategy.