What is Brand Strategy Anyway? - Branding 101 Video

When I say I’m a brand strategist, I often hear a range of misconceptions from, “oh so you do marketing"?” to “so you’re a graphic designer?” to “does that mean you design customer experiences?” - to which I answer ‘no’ and clarify; good brand strategy creates a clarifying framework for marketers, designers and customer experience teams to use to express a compelling and consistent brand. Brand strategy unifies and directs the various facets of the brand so that over time, your audience has a positive gut feeling about who you are.

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In this video, I provide a quick overview of brand strategy, explaining what it is and how it works. I discuss the difference between branding and marketing, emphasizing that brand strategy is not just about logos and taglines, but about influencing the perception of your product, service, or organization. I highlight the importance of delivering on your brand promise and creating a positive gut feeling in your audience. Throughout the video, I share key strategies and insights that can help you implement effective brand strategy in your own business.